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AI, explained like you have a business to run.

A guide series and interactive prompt library for owners who tried an AI assistant once, got something bland back, and quietly gave up. Written, designed, illustrated and coded by VEER — the same pipeline we'd run for a client, pointed at ourselves.

See the collection Try the builder — free
Free prompts starter pack cover Getting Started With Claude cover Prompting That Actually Works guide cover The Claude Prompt Library cover
Why it exists

The blank box is the problem

Nearly everyone who says "AI didn't work for me" typed one vague sentence into an empty field and judged the answer.

A useful prompt is a brief. It says who the assistant should be, what you want done, what it couldn't possibly know about your business, how to lay the answer out, and what to avoid. Miss three of those five and you get the bland paragraph everyone complains about — from a model that was perfectly capable of doing the job.

That structure has a name here: R·T·C·F·C — Role, Task, Context, Format, Constraints. It runs through the whole series, and you can try it free further down this page before spending anything.

None of it requires a technical background, and none of it asks you to write code. It's written for people who already have a job.

Try it here

Don't take our word for it. Build one.

This is the R·T·C·F·C framework running live, right on this page. Pick three things and it assembles a real prompt you can paste straight into Claude — no signup, no email, nothing sent anywhere.

It's a small taste of the full R·T·C·F·C Prompt Builder in The Claude Prompt Library, which adds 50 categorised prompts, saved favourites, and works offline.

  • Role & Task — who it should be, and the one job
  • Context — what it couldn't possibly know about you
  • Format & Constraints — the shape, and what to avoid
rtcfc_sampler.exe
Your sample prompt 

          

        

        
Runs entirely on this page — nothing is sent anywhere. This is the mini sample, not the paid tool. Want the real builder with 50 prompts? Get The Claude Prompt Library — $19

      

    

  







  

    

      
The collection

      
Available now

      
The Library below is the full version of the builder you just used. The two guides under it are the reading that goes with it. Instant download, yours to keep, one-time price — nothing here is a subscription.

    




    
    

      

        The Claude Prompt Library interactive tool
      

      

        
Interactive tool · No. 03

        
The Claude Prompt Library

        
Fifty categorised prompts you can search, fill in and save — plus the full R·T·C·F·C builder, live. The tool version of the guide: something you open every week, not a file you file away.

        
    
          
  •  The R·T·C·F·C Prompt Builder — assemble any prompt live
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  •  50 prompts across 10 categories — search, filter, one-click copy
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  •  Fill-in-the-blank on any prompt, save your favourites
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  •  Add your own — runs in your browser, works offline
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          $19
          Interactive
        

        

          Get the library — $19
          Try the mini builder free
        

        
One-time purchase · single-user licence · because it's a digital download, it's non-refundable.

      

    

    
    

      

        Cover of Getting Started With Claude
      

      

        
Foundations · No. 01

        
Getting Started With Claude

        
Accounts, plans, and your first genuinely useful hour — from zero. The groundwork nobody bothers to explain before telling you to just try it.

        
    
          
  •  Accounts and plans in plain English
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  •  What the free tier actually covers
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  •  The first tasks worth trying
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  •  Beginner-friendly · instant PDF
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          $9
          Start here
        

        

          Get the guide — $9
          Or try 10 prompts free
        

        
Instant download · works on any device · no account needed · because it's a digital download, it's non-refundable.

      

    

    
    

      

        Cover of Prompting That Actually Works
      

      

        
Foundations · No. 02

        
Prompting That Actually Works

        
Get useful answers on the first try — not the fifth. One framework, five levers, and 20 copy-paste prompts for real small-business work.

        
    
          
  •  The R·T·C·F·C framework + a fill-in-the-blank template
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  •  The 5 levers that turn a weak answer into a great one
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  •  20 copy-paste prompts — email, marketing, ops, planning
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  •  Beginner-friendly · 14 pages · instant PDF · free updates
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          $9
          $12
          Founding launch price
        

        

          Get the guide — $9
          Try the framework free
        

        
Instant download · works on any device · no account needed · because it's a digital download, it's non-refundable.

      

    

  







  

    

      

        
Free starter pack

        
10 copy-paste Claude prompts — free.

        
The five-part formula plus ten ready-to-use prompts for email, marketing and admin. Sent straight to your inbox.

        

          
          
          
        

        
No spam. Unsubscribe anytime. You'll also hear when new guides drop.

      

      

        10 Copy-Paste Claude Prompts — the free starter pack
      

    

  







  

    

      
Next in the series

      
In the works

      
Written and priced, not yet released. They'll appear above as they go live.

    

    

      

        
No. 04 · Guide

        
Claude Projects & Custom Instructions

        
Set it up once so it always knows your business — your business brain, built in an afternoon.

        
$17Coming soon

      

      

        
No. 05 · Guide

        
Claude as Your Second Brain

        
Connect it to the notes you already keep in Notion or Obsidian, so what you've written stays useful.

        
$17Coming soon

      

      

        
No. 06 · Guide

        
Scheduled Tasks

        
Five ready-to-run automated tasks, so the recurring work happens without anyone remembering to start it.

        
$24Coming soon

      

      

        
No. 07 · Guide

        
Claude Skills 101

        
Specialist-quality output on the work you do over and over, by teaching the assistant your process once.

        
$22Coming soon

      

    

  






  

    

      
Who it's for

      
Owners and staff, not engineers

    

    

      

        
You tried it and it was rubbish

        
You asked for help with marketing, got four bland paragraphs, and haven't been back since. The brief was the problem, not you.

      

      

        
Your team won't use it consistently

        
One person gets good results and nobody else can repeat them. Shared prompt systems fix that — same recipe, same output, whoever runs it.

      

      

        
You keep writing the same things

        
Review replies, product descriptions, a week of posts. These are the exact tasks the copy-paste prompts cover.

      

      

        
You don't have time to learn a tool

        
Everything is plain English, and the shortest guide is fourteen pages. Nothing here assumes a technical background.

      

      

        
You want it trained on your business

        
That's the paid version of all this. We build assistants that know your real services, prices and voice. See tech services.

      

      

        
You just want proof we can build

        
This whole line — writing, design, illustration, code, storefront — was made in-house. See the rest of the work.

      

    

  







  

    

      
Questions

      
Straight answers

    

    

      

        Is this made by Anthropic?
        
No. These are independent educational materials created by VEER LLC. They are not affiliated with, authorized by, sponsored by, or endorsed by Anthropic PBC. Claude is Anthropic's product — this is a series about how to get the most out of it.

      

      

        Do I need a paid Claude account?
        
No. Everything works on the free tier, and most of it works in other AI assistants too — the R·T·C·F·C structure isn't specific to one product. A paid account mainly buys more usage, not better results.

      

      

        What format are the guides?
        
PDFs you download instantly after purchase and keep. The Claude Prompt Library is the exception — it's an interactive tool that runs in your browser and keeps working offline, not a document.

      

      

        Is there anything free?
        
Two things. A starter pack of 10 copy-paste prompts for email, marketing and admin, and the prompt builder further up this page — three clicks to a real prompt, no signup, nothing sent anywhere.

      

      

        Can VEER just set this up for me instead?
        
Yes, and for a lot of businesses that's the better answer. We build assistants trained on your actual services and prices, prompt systems your whole team can run, and automations that remove the repeat work entirely. See what that involves.

      

    

  







  

    
Start with the free pack

    
Ten prompts costs nothing and takes a minute. If it's useful, the rest of the series is there.

    

      See the collection
      Try the builder
    

    

      Independent educational materials created by VEER LLC. Not affiliated with, authorized by, sponsored by, or endorsed by Anthropic PBC. "Claude" is a trademark of Anthropic PBC and is used here only to describe what these materials teach.